I decided to go to the Washington Post Digital Holiday Party, which was last night at Rogue 24 in Washington, DC. First off, you need CIA quality tracking devises to find the place (which I am told is part of the charm). Its address is 922 N Street, but not really. The building is two blocks down an alley behind 922 N Street, in what was probably the carriage house for the row house up front. It is a very old, exposed brick building, probably with a total of 1000 square feet. Add in the kitchen being placed in the center of the restaurant, concrete floors, modern decor, and you have a very cool atmosphere for sure.
Lauren Taylor runs a large part of the Digital side of the Post. She is a lovely, hardworking, smart woman who is just as comfortable working a room as she is spewing out web analytics. I really respect her abilities. Plus, she makes sure that her group, with the help of Nathan Boone (event planner for the Post), always puts on a terrific spread.
I met some very diverse and interesting people. I met a marketing manager for Next Day Blinds, as well as a marketing manager for Unisys Corporation. I met the woman who does the web and social media for Corcoran College of Art and Design. Her boyfriend, who rides his bike 16 miles one way to work, is re-building a carriage house from the ground up just around the corner from Rogue 24. Hearing stories of jacking up floors, re-creating wood doors, salvage yard hunting, etc. made me miss those messy old days. It reminds me that this sort of thing really is a young man’s game. It was a very good talk about design and creative ways to bring something really old into a modern focus.
The most interesting person I met was Ronnie Mervis, of Mervis Diamond Importers. He was pleasant, easy to talk to, and surprisingly candid. I have always respected his “high-road” marketing approach to selling diamonds and product, and who doesn’t love the accent?
Ronnie and I (I think I can call him Ronnie!) discussed the similarities of our businesses. We both are selling a luxury item to people with disposable income. He pointed out that he has something I don’t that is built in to each sale from the very beginning – emotion. He really pegged that idea. I spend a lot of time creating ads and tag lines that try to evoke interest and excitement, but mostly emotion.
I am very passionate about furniture and design. I try to get others to share my passion. I honestly believe that if we surround ourselves with only people and things we truly love and want around us, our lives will be enriched and simplified. Ronnie reminded me of how important that idea is. So, it was a great night and a lot of fun. I am glad I was prodded into putting on a jacket and driving into DC to attend.
What sort of design ideas create emotion in you?